More to Franklin County

Franklin County, Massachusetts, turned to Transit Authority Figures to help showcase its unique charm and vibrant appeal. We developed a comprehensive brand identity, designed an engaging website, and launched a strategic marketing campaign that highlights the region’s natural beauty, rich history, and welcoming spirit. From locally-sourced flavors and handcrafted treasures to exhilarating outdoor adventures, our work captures the essence of Franklin County and inspires visitors to experience all it has to offer.

Scope of Work

  • Brand Identity
  • Illustration
  • Messaging
  • Web Design
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    Our marketing campaign, “More to Franklin County,” uses the headline building convention “More [NOUN] to [VERB].” We had a great time coming up examples that touch on all aspects of the Franklin County experience.

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    We developed a 16-page ‘Beauty Book’ complete with a colorful map to entice visitors from all over the region to discover Franklin County’s charms.

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